Al + Al₂O₃ + → Al +

Experience
that shapes
tomorrow

Built on 25+ years of operational, technical, R&D and leadership experience in primary aluminium industry.

Sergey Akhmetov
Sergey Akhmetov - Founder and Principal consultant
PASSION FOR INDUSTRY  •  PASSION FOR ALUMINUM SMELTING  •  PASSION FOR INNOVATION  •  PASSION FOR IMPACT  •  PASSION FOR INDUSTRY  •  PASSION FOR ALUMINUM SMELTING  •  PASSION FOR INNOVATION  •  PASSION FOR IMPACT  •  PASSION FOR INDUSTRY  •  PASSION FOR ALUMINUM SMELTING  •  PASSION FOR INNOVATION  •  PASSION FOR IMPACT  •  PASSION FOR INDUSTRY  •  PASSION FOR ALUMINUM SMELTING  •  PASSION FOR INNOVATION  •  PASSION FOR IMPACT  • 
Actionable experience

25+
years

Built through practical work in primary aluminium industry.

Technological Development
Technical expertise across reduction cell technology development, brownfield engineering upgrades and greenfield technology implementation.
Operations
Hands-on experience in safety and sustainability, performance improvement, process optimisation, asset reliability and performance review.
Leadership
Building organisational climate that matters through global, multinational experience in challenging, complex environments across people, strategy, transformation and cross-functional industrial delivery.
What I can help with

From root cause to measurable result

My deepest technical expertise and passion lie in aluminium production and the electrolysis of metals. From this foundation, Avenir Catalyst supports organisations across a wider range of operational and strategic challenges.

  1. 01

    Strategic challenges

    Direction, priorities, transformation and industrial decisions.

  2. 02

    Technical due diligence

    Technical assessment of projects, technologies, operations and investments.

  3. 03

    Engineering design and improvement

    Design review, engineering problem-solving and practical process improvement.

  4. 04

    Operational excellence and performance review

    Performance diagnosis, optimisation, reliability and measurable improvement.

  5. 05

    Leadership, technical and lifestyle coaching

    Guidance for leaders and professionals — technical, personal and sustainable.

  6. 06

    Technology development and innovation

    Reduction cell technology development and process innovation.

OUR PILLARS

Guiding principles

01

People Wellbeing & Safety

Success is built on the strongest foundation – People.

02

Win-Win Outcomes

Seek sustainable value for the client, their people, partners and wider system. Favour shared success over short-term optimisation.

03

Continuous Improvement

Everything can be improved. Curiosity, learning, refinement and better ways of working are part of the mindset.

Complex challenge?